According to web analysis firm Hitwise, the amount of people making voting-related searched rocketed during the week 3 to 10 April. The same week also saw a 169 per cent rise in general vote-related searches too including 'postal vote' and 'who should I vote for'. About My Vote, the official voter registration website, saw a 252 per cent increase in people visiting the site, with a large number of those visitors aged between 18 and 24. The traffic to the political party homepages and blogs increased too, by 31 per cent at the start of April with more than a third of them aged 55 and over. A report found that the Tory website was the worst performing site among the political party sites during March and another report claimed that 70 per cent of voters don't think the parties are using the internet effectively enough in the run-up to the poll on May 6. |
